More Search Options

Privacy Policy


The General Data Protection Regulation (or GDPR for short) is a positive change towards giving website users more control over how their data is used and how they are contacted.

In line with this, we have changed our Privacy Policy. It details how we collect, use, share and store your personal data and financial information. It also provides you with information on the new rights available to you when Data Protection laws change on the 25th May 2018.

In order to operate the website, Botholes Guides Limited (“Botholes Guides”, “our”, “us” or “we”), the data controller & processor, must ask you to provide us with information about yourself and your child/ren. By consenting to, and agreeing to the terms of this Privacy Policy, you expressly consent and agree to us processing your data in the manner set out herein. This Privacy Policy describes the information we collect and how we use that information. Boltholes Guides takes the processing of your information very seriously and will use your information only in accordance with the terms of this Privacy Policy. For the purposes of this Privacy Policy, the term “information” means any confidential and/or personally identifiable information or other information related to users of Boltholes Guides services.

We have always guarded the privacy of our users carefully and have never sold or rented your information to third parties for their marketing purposes. If we were to do so in future, we would not do so without your explicit consent. Our registered company details are as follows: Boltholes Guides Limited, 5 Pontcanna Mews, Cardiff, CF11 9DH

You can contact us at any time at and we will reply within 72hours.

Boltholes Guides may change this policy from time to time by updating this page. This policy is effective from 18/05/2018.

Data Collection

We collect information from you through various means to provide the services you have requested when making an enquiry or booking request on our website, completing a survey, subscribing to mailing lists and when contacting us both on and offline including:

  1. Name, address, contact information including phone and email
  2. Subscription and demographic information such as preferences, interests, age and family information.
  3. Information relating to booking holiday accommodation and travel, including information regarding family such as names, dates of birth and holiday preferences.
  4. Information relevant to customer surveys, competitions, feedback, offers and market research.

We do not store financially sensitive information such as credit card numbers, bank details or security numbers. Payment of accommodation services are made to the accommodation provider by you and according to their terms and conditions. From time to time, we may assist you on passing this information to the accommodation provider on your behalf but will only do so if requested by you. If this should change in future and we begin processing payments, this policy will be amended and you will be notified at the time of placing your booking request.

  1. Information automatically received by us when you use the website, access our marketing information or contact us by email or phone. Such information includes traffic data, location data and other communication data. We may also use software tools such as Google Analytics to measure and collect session information, length of visits to certain pages, repeat visits and page interaction information (such as clicks and mouse movements).
  2. The domain and IP address that your computer uses to connect to the internet; your computer, browser, operating system, internet connection, referral information, search terms and other standard information collected by default by tools such as Google Analytics.
  3. Information provided voluntarily by you. For example, when you submit your information through an enquiry/booking form on our website.

Use of data

We use the information that we collect from you to provide our services to you, along with those of the accommodation partners we work with. In addition to this we may use the information for one or more of the following purposes:

  1. To provide information to you that you request from us relating to our products or services.
  2. To provide information to you relating to other products that may be of interest to you.
  3. To use and disclose information in aggregate (so that no individuals are identified) for marketing and strategic development purposes.
  4. To inform you of any changes to our website, products and services.

We will only contact you via email where you have provided express consent. Where such consent has been provided it can be withdrawn by you at any time by contacting us directly via or by clicking the unsubscribe button on our promotional and newsletter emails.

We will always treat your personal data with the utmost care and we will never sell or lease your personal data to other companies or third parties for any purpose.

Your details will be supplied to our accommodation partners and booking/survey software providers strictly for the purpose of processing the booking request/enquiry/post-stay survey related to the accommodation that you, yourself have completed an enquiry or booking form for.

Security Information

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Disclosing your information

We will not disclose your personal information to any other party other than in accordance with this privacy policy and in the circumstances detailed below:

  1. Where we are legally required by law to disclose your personal information.
  2. To further fraud protection and reduce the risk of fraud.

Retention Time

Your Data is kept for the time necessary to provide the service requested by the User, or stated by the purposes outlined in this document, and the User can always request that the Data Controller remove the data.

Controlling Your Personal Data

You have the right to access personal data/information which we hold about you by contacting us at any time. To exercise the right to access your personal data/information please write to: Boltholes Guides Limited, 5 Pontcanna Mews, 200 Kings Road, Cardiff, CF11 9DH, United Kingdom, or email We will request that you supply information to prove who you are (to eliminate risk of unauthorised disclosure).

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Managing Your Marketing Preferences

We may wish to provide you with information about new products, services, promotions and offers, which may be of interest to you.  We may also invite you to take part in market research or request feedback on our products and services. This communication may occur by e-mail, telephone or SMS. We will seek your consent for this where necessary under Data Protection Law.

You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data and if you do not wish to consent then please do pay attention to the marketing consent check boxes.

You also have the right to ask us not to process your personal data for marketing purposes at any time. This means you can change your mind about receiving marketing communications from us when you have previously consented to this.  You can opt-out of receiving such communications by clicking the “unsubscribe” link on any email that we send to you or by emailing at any time.

Cookie Statement

A cookie is a small file which asks permission to be placed on your computer’s hard drive. The file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website to tailor it to customer needs.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

We also use Google Adwords Conversion Tracking and Google Analytics Goal Tracking so that we know how many people complete our enquiry forms who visit the website from our Google Adwords advertisements and other digital marketing campaigns.

You can easily opt-out of how Google uses cookies by going to the following page:
You can also use the Google Analytics Opt-Out Browser Add-on

»Back to Top